The USO and vineyard vines® have partnered to benefit Operation Enduring Care…and YOU can be a part of it! The Connecticut-based apparel and accessories brand’s “Tied to a Cause” campaign is a charitable program that honors different charities each month by selling custom classic tote bags and ties in a variety of colors, with proceeds benefiting the featured organization, will be specifically supporting the USO’s Operation Enduring Care initiative through the July 4th weekend, 2010. Click here to check out the limited-edition ties and totes that are available for purchase!
The USO has pledged to raise $100 million over five-years for Operation Enduring Care, a comprehensive long-term initiative to support America’s Wounded Warriors and their families. vineyard vines will sell custom classic tote bags and ties in a variety of colors on their website for the month of June, with all proceeds from sales directly benefiting Operation Enduring Care. We’ll also be holding in-store events at vineyard vines locations around the country; details are forthcoming.
“To be able to help such an honorable organization as the USO is incredible,” said CEO and co-founder Ian Murray. “Their support of our troops who fight for our freedom is truly commendable. We’re privileged to raise funds for Operation Enduring Care.”
“We are excited about the new relationship with vineyard vines,” said Sloan Gibson, president and CEO of the USO. “As we continue to support the troops and their families, we want to thank vineyard vines for their commitment to raising funds for Operation Enduring Care and Wounded Warriors.”
To celebrate, we’re giving away totes and ties to four lucky blog readers! Just leave a comment below to tell how how you’d wear YOUR tote or tie to show support of our wounded warriors and Operation Enduring Care. Would you take the tote to the beach? Wear the tie to a wedding? Be creative!
Four winner will be chosen at random; USO employees and their families are not eligible.