Brewing Success: USO Partner Starbucks Helps Lead the Way on Military Transition

JOINT BASE LEWIS-MCCHORD, Washington—Any coffee lover can tell you how they got hooked on their favorite drink. Retired Army Maj. Steve Chavez has a story about how he got hooked on an entire coffee company.

To mark National Coffee Day, the USO is shining a light on how one of the USO’s coffee partners — Starbucks — has taken the lead in the military transition space, committing to hire 10,000 veterans by 2018.

The Seattle-based coffee giant — which has donated thousands of servings of its VIA coffee as well as thousands of pounds of ground coffee to the USO to distribute to troops around the world and is also financially supporting the USO Transition 360 Alliance — hired Chavez to work at their Joint Base Lewis-McChord location and empowered him to advance up the management chain. Watch his story.

Did You Know? 11 Facts for the Air Force’s 68th Birthday

Air Force photo

Air Force photo

As the Air Force celebrates its 68th birthday, here’s 11 things you may not know about the youngest branch of America’s military.

1. Technically, Air Force One isn’t just one plane. The term Air Force One refers to any plane the commander in chief is traveling aboard. The White House currently has two customized Boeing 747-200B aircraft available specifically to transport the president.

2. The Air Force shares its birthday with the CIA. Both were founded on September 18, 1947.

Air Force photo

Air Force photo

3. The Air Force Memorial is one of the sneakily great places to get a view of downtown Washington. It’s tucked between the Pentagon and a large shopping mall. Rarely crowded, visitors can stand below the three spires and get a panoramic view of our nation’s capital.

4. Battle-hardened weathermen? Check. A hat-tip to Mental Floss for this nugget in a June story about how the Air Force sends Special Operations Weather Teams into the unfriendly skies to check out conditions before sending larger groups of aircraft into a region.

5. Airmen … on the ground: The Air Force is in charge of cyber security, an ever-expanding field in the new world of defense. They’re currently recruiting 6,000 cybersecurity personnel by 2017.

6. A “roof stomp” is an Air Force tradition where airmen welcome new commander or celebrate a special occasion by climbing up on the commander’s roof to make noise while others are bang on the windows and doors. The commander then opens the door to welcome in the group for refreshments. (In recent years, some airmen have modified the tradition to a “porch stomp.”)


7. Each March, some airmen participate in a Mustache March, a tradition where airmen grow mustaches to honor Air Force legend and triple ace Brig. Gen. Robin Olds.

8. Johnny Cash, Morgan Freeman and James Stewert are just a handful of the celebrities who have served as airmen. Stewart – who won an Oscar for “Philadelphia Story” before flying missions in World War II and Vietnam – rose to the rank of brigadier general in the Air Force Reserve.

9. Before the Air Force became its own branch of the military, it was a part of the Army. On Aug. 1, 1907, the U.S. Army Signal Corps formed the Aeronautical Division, which later evolved into the Air Force.

Air Force combat ace Robin Olds and his famous 'stache. Photo via commons

Air Force combat ace Robin Olds and his famous ‘stache. Photo via commons

10. In 1947, then-Air Force Capt. Chuck Yeager broke the sound barrier in his Bell X-1 rocket-powered aircraft, beginning a new era of aeronautics in America.

11. Two U.S. presidents — Ronald Reagan and George W. Bush — served as airmen. Reagan’s service came when the branch was still the Army Air Forces. Bush served in the Texas Air National Guard before transferring to the Air Force Reserve.

There on the First Day: USO Expands its Mission to Military Entrance Processing Stations

The USO center inside the San Antonio Military Entrance Processing Center. USO photos

The USO center inside the San Antonio Military Entrance Processing Station. USO photos

A recruit’s first few days in the military can be tedious.

From the early morning moment they enter the Military Entrance Processing Station (MEPS), most recruits sit through hours of aptitude testing, medical screening and job selection that set the path for their military careers. Between these steps, there’s little to do but sit around or read.

It’s a day begging for a distraction. So the USO is bringing some.

The USO is opening several new centers inside MEPS around the United States in 2015. It’s part of the organization’s commitment to support service members and their families through their military career – a career that often begins at a MEPS station. These new centers – which will feature entertainment like televisions and video games, snacks and support services – are aimed at comforting recruits and their families during the entrance process. They also introduce recruits and families to the services the USO offers.

USO_SanAntonio_MEPS“It’s a chance for us to provide some respite to the [recruits] and families who go to the MEPS and experience these long wait times,” USO Vice President of Field Operations Kristen Baxter said. “By placing ourselves in the Military Entrance Processing Stations across the U.S., we have an opportunity to … educate troops and families [about the USO].

“[We want to show them] how the USO can be a part of their life and help them through various phases.”

The USO plans to open eight centers inside MEPS this year in addition to the six that were already serving new recruits in Cleveland, Columbus, Ohio, Dallas, Houston, Milwaukee and Fort Lee, Virginia. USO San Antonio held a soft opening for its MEPS center earlier this month.

The majority of these centers will be near locations where the USO already has an established presence, like Nashville, where the MEPS center is slated to open in October.

“By having an official footprint inside of MEPS we are really able to take care of them in those hours [they’re] sitting become a new service member,” said USO Fort Campbell Center Director Kari Moore, who will oversee the USO Nashville MEPS center. “We get to let the new service members know how we can support them.”

USO Houston Operations Supervisor Sarah Parris said the USO volunteers are also on site at the MEPS centers to provide emotional support to family members of new recruits who might be upset, confused or worried about their relative going through the entrance process. Before the USO was on site, concerned relatives had to direct their questions to MEPS personnel who might not have been able to easily balance answering questions while doing their job.

“The employees of the MEPS building, they’re very excited to see us there because we help the family members cope through the process,” said Parris, who helps run the newly opened USO Houston MEPS center. “It’s a very emotional process that [the family members are] going through.

“A lot of times what our volunteers will do is just be there for a shoulder to lean on.”

Former USO Volunteer of the Year Retires After Sending Off and Welcoming More than 300,000 Troops

Mary Nelson Adams is congratulated during her farewell ceremony on Friday in Georgia. Photo courtesy of Steve Hart

Mary Nelson Adams is congratulated during her farewell ceremony on Friday in Georgia. Photo courtesy of Steve Hart

Mary Nelson Adams added one more milestone to her USO volunteer career on Friday. But before she said goodbye to everyone else, she needed to see off a few more service members.

Adams, 79,  waved goodbye to nearly two dozen Iraq-bound soldiers at Hunter Army Airfield in Savannah, Georgia, before receiving her own ceremonial sendoff. She retired from 12 years of volunteering for the USO of Georgia after a career of bidding farewell or welcoming home nearly 300,000 service members from the recent wars. Her dedication led her to be named the first worldwide USO Volunteer of the Year in 2008.

“Each man and woman in a uniform is our freedom,” Adams told the Savannah News. “I can go home and get in a clean, warm bed each night and they can’t.”

Adams also received citations from military officials on site at the base’s Truscott Air Terminal.

“She has really [helped service members] in a tangible way,” USO of Georgia CEO Mary Lou Austin said.

The Stories Behind the Modern Military Salute

Navy photo

Photo courtesy of the Navy

When it comes to the hand salute, everyone seems to agree on two things: (1) it’s always a sign of camaraderie and (2) no one knows its exact origin.

But everyone has a theory.

Let’s start with the practical application. Raising the right hand to one’s cap or forehead is not only a gesture of respect, but also a signal that you’re not wielding a weapon (which was far more important information a few centuries ago than it is in today’s military settings). Some believe the salute is the evolution of a gesture dating back a few thousand years when assassins were more prevalent in both military and government circles.

There are other theories, too, dating back to medieval times. The most popular involves knights lifting their visors to identify themselves to superiors.

Whatever ancient customs are to be believed, it’s also reasonable to infer the modern salute is a replacement for removing one’s hat in the presence of a superior. According to the U.S. Army Quartermaster Center and School, a British order book from 1745 dictates “men are ordered not to pull off their hats when they pass an officer, or to speak to them, but only to clap up their hands and bow as they pass.” A page on the Quartermasters’ website explains military headgear had become so complicated and cumbersome by the time of the American Revolution, saluting was just an expedient change to protocol.

Department of Defense photo

Department of Defense photo

Today’s Salute

According to the Armed Forces History Museum, today’s standard salute – right hand touching the brim of the head cover with the palm down – was in place by 1820. The museum says the palm down portion of the salute may have been influenced by the salute style of the British Navy at the time. A sailor’s hands were often dirty, and exposing a dirty palm – especially to a superior – would have been deemed disrespectful. A correlating legend has it that Queen Victoria was once saluted with a dirty hand and declared thereafter that British sailors would salute with their hands at a 90-degree angle.

So who is always entitled to a salute?

  • The President of the United States
  • Commissioned and warrant officers
  • Medal of Honor recipients
  • Officers of allied foreign countries

What occasions should a service member give a salute?

Civilians have probably seen some of these instances in daily life (especially at a ceremony or a high-profile sporting event). But with rare exception, service members should render salutes in these circumstances:

  • During the playing of any national anthem
  • When the colors of the United States are presented
  • During official ceremonies
  • At a ceremonial reveal or retreat
  • During the raising or lowering of the American flag
  • During the Pledge of Allegiance
  • When reporting to a superior
  • When changing control of a formation


When can service members skip a salute?

There’s protocol, and then there’s practicality. Salutes are not required when addressing a prisoner, when someone is in civilian clothing or when it would be tough or inappropriate to execute (for example, when someone is carrying equipment in both hands or at a crucial point of performing a complex task). Also, salutes are not usually required indoors, unless reporting to an officer while on guard duty, participating in an official ceremony or reporting to a commander or a military board. For a more nuanced look at salute rules, you can search out each individual service’s regulations on honors and salutes online (the Army’s can be found here).

Should civilians perform a hand salute when they see a service member?

Service members don’t expect salutes from civilians, even if those civilians are military employees or contractors. In fact, it could create an awkward moment unless the service member knows the civilian doing the saluting or recognizes the civilian to be a veteran. However, there aren’t any restrictions against saluting, either. The United States Constitution’s First Amendment protection for free speech and expression gives civilians the ability to do what they want when greeting anyone.

Our advice? Smile. Maybe say “hello.” And if you’re so inclined, shake their hand and thank them for their service.