Almay Helps the USO While Highlighting the Strength and Determination of Military Women

Our blog readers will be familiar with the story of Margaux Mange, a former military police officer who suffered a traumatic brain injury and PTSD after a pair of bombings in 2006 and 2007, the second of which killed three of her close friends. Her lingering injuries put her in a constant state of pain and depression. 

But Mange has been a model of resiliency. She had nearly 130 hyperbaric oxygen treatments that have helped diminish her pain and let her be active again. In the last several years, she’s won medals at the Warrior Games, trekked to the South Pole and recently attempted to summit Denali in Alaska.

Her strength and determination mirrors the values trumpeted by USO partner Almay. The cosmetics giant is celebrating female service members with their Simply American campaign. As part of the initiative, Almay is donating $250,000 to the USO and creating a #SimplyAmerican social push to raise additional funds and awareness.

Almay was so impressed by Mange that they wanted to hold her up as an example of the Simply American spirit. So when it came time to talk about their USO partnership on ABC’s “The View” this spring, Mange was front and center.

“I was in pain trying to climb up a flight of stairs, so I thought that the couch would be my best friend,” Mange said about the years after her injuries. “But after remembering that three of my best friends died in Iraq, I couldn’t live that way for them. So, with their memories, I chose to live instead.”

Almay will continue highlighting women like Mange throughout the summer in two unique ways.

First, they’re embarking on a summer-long road trip to fairs and festivals to create what they’re calling a Simply American experience that celebrates female service members, military wives and their families.

Almay also is soliciting photos depicting “Simply American moments.” The company will donate one dollar for every like or share on social media that uses the hashtag #SimplyAmerican up to a total of $10,000.

“Almay celebrates the spirit of American beauty,” Almay Vice President of Marketing Jill Krakowski said. “This fresh, uncomplicated, all-American beauty look. And there is no better embodiment of this spirit than the women of the U.S. military.”

America Ferrera Talks USO Tour and More to George Lopez!

 

U.S. Air Force Capt. Christopher Stallard, right, a 34th Expeditionary Bomb Squadron pilot, shows actress America Ferrera around a B-1 Lancer aircraft as part of a USO-sponsored celebrity handshake tour June 10, 2010, at an undisclosed Southwest Asia location. (U.S. Air Force photo by Tech. Sgt. Michelle Larche/Released)

 

“Ugly Betty” star and USO tour veteran America Ferrera recently visited Lopez Tonight and discussed her recent engagement, her upcoming movie The Dry Land, and – this is our favorite part – her trip to Iraq.  Enjoy the clip below PLUS catch America tomorrow morning on The View!