BATTLESHIP and the USO Onboard to Support the Real Heroes

“I love telling big stories about big heroes; people we admire and look up to. But, at the end of the day, real life is better than any story. Our service men and women are the real heroes.”

                  — BATTLESHIP Director/Producer, Peter Berg, as stated in the USO’s “Real Heroes” PSA

In honor of the real heroes of the United States military, the USO is partnering with Universal Pictures on the upcoming motion picture BATTLESHIP. Through this partnership, Universal Pictures, Director/Producer Peter Berg (Hancock) and film partners, such as Coke Zero and Activision Publishing, Inc. are raising awareness of the needs of troops and their families – our real heroes. As part of their commitment to supporting our troops – and Peter Berg’s personal commitment and passion – Universal produced a public service announcement for the USO to help all Americans salute our heroes.

This month we launched our latest Public Service Announcement (PSA) called “Real Heroes” which features the acclaimed BATTLESHIP director. As narrator, Berg whose father served as a Marine and later worked as a Navel historian spotlights the current men and women who serve and pays homage to the USO and our mission.

Inspired by Hasbro’s classic naval combat game, BATTLESHIP stars Taylor Kitsch as Lt. Alex Hopper, a Naval officer assigned to the USS John Paul Jones; Brooklyn Decker as Sam Shane, a physical therapist and Hopper’s fiancée; Alexander Skarsgård as Hopper’s older brother, Stone, Commanding Officer of the USS Sampson; Rihanna as Petty Officer Raikes, Hopper’s crewmate and a weapons specialist on the USS John Paul Jones; and international superstar Liam Neeson as Hopper and Stone’s superior (and Sam’s father), Admiral Shane.

Our founding partner Coca-Cola is inviting their Coke Zero consumers to support the USO and the real heroes through their MyCokeRewards program. For every point donated, Coke Zero will make a donation to the USO and match it up to $50,000. In addition to the points option, for every case of a 20/24 pack can of Coke Zero purchased at participating retail stores, Coke Zero will donate $0.50 (up to $300,000) to Operation Enduring Care (OEC) until June 3rd.

Another great USO partner and film partner, Activision Publishing, Inc. will donate copies of the new BATTLESHIP video game to fourteen USO Centers, USO2GOs and MEGS in Southwest Asia in the coming weeks. The video game, available on X360®, PS3™, Wii™, 3DS™ and DS™ will hits stores for gamers on May 15th.

Feel free to download the official poster provided by Universal Pictures.

See you at the movies on May 18th!! – Travis T. Burgin, USO Marketing Manager

Clear Channel Radio Partners with the USO

Clear Channel Radio has announced a multi-platform campaign for the USO as part of the Company’s Q4 2010 National Community Engagement campaign. Leveraging its radio and digital platforms, Clear Channel Radio will drive awareness for the critical support the USO provides for members of the U.S. military and their families.

“Whether it’s operating in more than 160 USO locations around the world or the hundreds of thousands of care packages sent every year or the vital support they provide for our wounded warriors, the USO symbolizes what it means to ‘Support our Troops,’” said Clay Hunnicutt, Senior Vice President of Programming at Clear Channel Radio. “Our platforms reach millions of Americans and with the enthusiastic backing of our thousands of employees, Clear Channel Radio is dedicated and committed to doing everything we can to promote the great work that the USO is doing for our country’s heroes.”

We’ve created an exclusive USO iheartradio Digital Channel featuring videos, interviews, photos, Facebook and twitter updates of USO programs, soldiers and their families. The channel also includes a section where supporters can directly contribute by making donations to the USO, sending thank you letters and joining “Team USO.”  The USO channel is also available on the iheartradio application on the iPhone, iPhone Touch, Blackberry, and Android devices!

Also part of the campaign are a series of public service announcements (PSAs) developed by Clear Channel, which are being broadcast on more than 850 stations in 150 markets across the nation. From October 1st to December 10th, Clear Channel Radio will run more than 200,000 PSAs, which will include a combination of live read scripts and pre-recorded announcements, to encourage individuals and communities to get involved with the USO by supporting the various programs and services they offer, including the USO’s Wounded Warrior programs, overall fundraising initiatives, care packages and Operation Phone Home efforts, among others.

“Aftermath” – Our Public Service Announcement in Support of Wounded Warriors

At the USO, we’re proud to bring you our award-winning series of Public Service Announcements on a regular basis.  Our latest addition is one that is especially close to our hearts, as it demonstrates the USO’s ongoing commitment to wounded warriors and their families.

We hope this PSA really resonates with you and encourage you to share it with friends and family.  In addition, you can visit www.uso.org today to leave a message of support for our wounded warriors…

Aftermath PSA, posted with vodpod

USO2GO

Okay, let’s say you’re sitting a remote base in Iraq or Afghanistan, and you spend all of your waking hours working or wishing you had something else to occupy your time.

Resources are scant. Maybe you and your comrades crowd around a laptop computer to watch the same video.  Who would blame you if you wondered, “Does anybody know I’m here?”

Now, let’s say your senior NCO contacted the USO and asked for some sporting equipment, some more laptops and movies.  Maybe some snacks or musical instruments.  The USO is answering that call.

The USO2Go program takes these requests, fills them and mails (that’s right, MAILS) dozens of boxes to remote locations across Afghanistan, Iraq and Kuwait.

Thanks to our donors, the USO has shipped more than 300 of these USO2Go kits across the region, and the demand for them is growing.

We’re proud of this program, and we are honored to be able to help.