PHILADELPHIA—Wawa chose America’s birthplace on Independence Day weekend to launch its most ambitious campaign yet to support the USO.
Celebrity chef and USO tour veteran Robert Irvine joined Philadelphia Mayor Michael Nutter, Wawa CEO Chris Gheysens and hundreds of service members, police officers, fire fighters and first responders as well as dozens of USO volunteers and Wawa associates to construct a 5-ton hoagie on Thursday. The meal – which equated to 23,000 individual sandwiches – was served for free at Independence Mall during the 23rd Annual Wawa Hoagie Day.
“There’s nothing more fulfilling to me in my life than cooking for our warriors and their families and making sure that they know that we love them,” said Irvine, who recently returned from a USO tour to Japan. “The USO is a huge part of that.”
The event, which featured a USO Letters from Home station and hoagie-building competitions between service branches and police and fire departments, marked the start of Wawa’s annual USO fundraising campaign. The campaign runs through August 30 and aims to raise $700,000. Wawa customers can to donate $1, $3 or $5 when making purchases, which will go directly to support USO programs for troops and their families.
“For July fourth there’s no other place you should be than Philadelphia,” said Joe Brooks, President and CEO of Liberty USO. “It’s a wonderful community. A community that knows and understands the service and sacrifice of our military and it’s a community that steps up in many ways, both in donations of their time and money to the USO.”