Kroger No. 47 Car put USO on Track at Daytona 500

The No. 47 Kroger Chevrolet - driven by AJ Allmendinger - roars around Daytona International Speedway. The Kroger-sponsored car featured the USO logo during Sunday's Daytona 500. Courtesy photo

The No. 47 Kroger Chevrolet – driven by AJ Allmendinger – roars around Daytona International Speedway. The Kroger-sponsored car featured the USO logo during Sunday’s Daytona 500. Courtesy photo

The No. 47 Kroger Chevrolet – driven by AJ Allmendinger – featured some specialty sponsor signage in the form of a USO logo during Sunday’s Daytona 500.

“It’s so cool to see the Kroger Co. partnering with the USO again this season to Honor Our Heroes,” Allmendinger said in a pre-race release. “It’s a nice way to recognize America’s troops and their families.

Allmendinger had a great start to Daytona week, recording the fastest lap during Wednesday’s practice session and leading the race through 83 laps. However, a cracked right rear caliper kept him on pit road for long stretches, limiting him to a 26th-place finish.

Kroger’s Honoring Our Heroes initiative encourages the public to learn about what Kroger and the USO are doing every day to help America’s troops and their families. You can find out more about the campaign and how to get involved at honoringourheroes.com.

Dale Earnhardt Jr. – another driver who knows something about supporting service members – took the checkered flag Sunday night. Earnhardt spoke with the USO’s magazine On Patrol in 2012 about taking time out to meet America’s troops.

Let’s Go Krogering…for the USO!

From now through mid-August, visit a participating Kroger retailer and drop your cash donation into the coin collection canisters to show your support for the USO!  The Kroger Co. is pleased to partner with the USO to thank the men and women of the armed forces and their families.

Customers and associates at participating locations of the Kroger family of stores will be able to show their appreciation and gratitude to service members by donating spare change in specially-marked coin boxes at check stands. All of the funds raised will support the broad range of programs and services the USO provides to military personnel and their families.

The campaign will run in select Kroger stores in Arkansas, Kentucky, Louisiana, Michigan, Mississippi, Ohio, Tennessee, Texas; in Ralphs and Food 4 Less stores in California; in Dillon Stores in Kansas and Baker’s stores in Nebraska. Roughly 1,300 stores will participate.

“We are deeply indebted to our service members and their families for the many sacrifices they make on a daily basis on behalf of all Americans. Kroger is honored to partner with the USO to thank our military families for all they do,” said Lynn Marmer, group vice president of corporate affairs for Kroger.

If you shop at a participating Kroger store, be sure to keep an eye out for the sign below, and know that you’re supporting the USO and the Troops!

Look for this poster on the coin collection canisters at the register at participating Kroger stores!