JOINT BASE LEWIS-MCCHORD, Washington—Any coffee lover can tell you how they got hooked on their favorite drink. Retired Army Maj. Steve Chavez has a story about how he got hooked on an entire coffee company.

To mark National Coffee Day, the USO is shining a light on how one of the USO’s coffee partners — Starbucks — has taken the lead in the military transition space, committing to hire 10,000 veterans by 2018.

The Seattle-based coffee giant — which has donated thousands of servings of its VIA coffee as well as thousands of pounds of ground coffee to the USO to distribute to troops around the world and is also financially supporting the USO Transition 360 Alliance — hired Chavez to work at their Joint Base Lewis-McChord location and empowered him to advance up the management chain. Watch his story.