Clear Channel Radio has announced a multi-platform campaign for the USO as part of the Company’s Q4 2010 National Community Engagement campaign. Leveraging its radio and digital platforms, Clear Channel Radio will drive awareness for the critical support the USO provides for members of the U.S. military and their families.
“Whether it’s operating in more than 160 USO locations around the world or the hundreds of thousands of care packages sent every year or the vital support they provide for our wounded warriors, the USO symbolizes what it means to ‘Support our Troops,’” said Clay Hunnicutt, Senior Vice President of Programming at Clear Channel Radio. “Our platforms reach millions of Americans and with the enthusiastic backing of our thousands of employees, Clear Channel Radio is dedicated and committed to doing everything we can to promote the great work that the USO is doing for our country’s heroes.”
We’ve created an exclusive USO iheartradio Digital Channel featuring videos, interviews, photos, Facebook and twitter updates of USO programs, soldiers and their families. The channel also includes a section where supporters can directly contribute by making donations to the USO, sending thank you letters and joining “Team USO.” The USO channel is also available on the iheartradio application on the iPhone, iPhone Touch, Blackberry, and Android devices!
Also part of the campaign are a series of public service announcements (PSAs) developed by Clear Channel, which are being broadcast on more than 850 stations in 150 markets across the nation. From October 1st to December 10th, Clear Channel Radio will run more than 200,000 PSAs, which will include a combination of live read scripts and pre-recorded announcements, to encourage individuals and communities to get involved with the USO by supporting the various programs and services they offer, including the USO’s Wounded Warrior programs, overall fundraising initiatives, care packages and Operation Phone Home efforts, among others.