Lowe's LogoLowe’s Companies, Inc. announced this week that it is expanding its support of the military by offering an all day, every day 10 percent discount to all military personnel who are active, reserve, retired or disabled veterans and their family members, with a valid, government-issued military ID card.

All other military veterans will receive the discount on the Memorial Day, Fourth of July and Veterans Day weekends.

Lowe’s was founded on the heels of World War II by veterans Jim Lowe and Carl Buchan and has always been a supporter of the military,” said Larry D. Stone, Lowe’s president and chief operating officer. “The year-round discount program is one way we are reaffirming our commitment to the thousands of men and women who are serving throughout the world, as well as their family members at home.”

The discount is available on in-stock and Special Order purchases up to $5,000. Excluded from the discount are sales via Lowes.com, previous sales, and purchases of services or gift cards.

While Lowe’s has had a military discount program in the past during select times of year, the new policy will allow those who are serving to benefit from the discount whenever they need it the most.

“What a great way to say thank you,” said Sloan Gibson, president and CEO of the USO. “We salute Lowe’s for the company’s commitment to helping military personnel and their families who served and continue to serve our nation.”

The USO was also selected as one of the beneficiaries of the Lowe’s Employee Giving Campaign in January. This initiative allows Lowe’s employees to donate directly from their paychecks to support those who are serving our country.

In addition to offering military discounts at specific times during the year, Lowe’s has extended benefits for its employees serving in the military and offers employment opportunities to military personnel after their military service has ended. Currently, more than 12,000 Lowe’s employees are military veterans or reservists.